“Tokyo Station Character Street”, located in shopping street, called "Tokyo Station Ichibangai", is home to various “character shops”.
The directions to Tokyo Station character street is simple. It is located at the basement of Yaesu North exit. You can easily find the signage board of “Tokyo Character Street”.
[Tokyo Station Character Street Directions] Tokyo Station B1 Map
The area features stores with themes according to well-known popular characters including Hello Kitty and Snoopy and so on.
All of them are official shops of the characters and also there are various shops open only for a limited time.
If you lost the directions, go and ask the JR EAST Travel Service Center.
This is the place to go if you're looking for souvenirs of Tokyo.